Why Choose Sunbird Rooibos?

An Established brand

Sunbird Rooibos has established itself as a trusted and reputable brand that is recognised by a broad customer base. We proudly supply to a growing network of more than 100 independent delis, farm stalls, curio shops, cafés, guesthouses and boutique hotels. We are also supported by several franchises and chain-stores such as Wellness Warehouse, Poetry Clothing, Yuppiechef and Ou Meul.

Premium quality – inside and out

We not only source from the best farms in the Cederberg region, but also convey this visually through our stylish packaging. Just having us on your shelf indicates to your customers that your business is about premium quality products.

A niche product for niche customers

Although we stock a handful of Spars that cater to a higher LSM market, it will never be our intention to go into mass retail. Our core focus will always be more niche based and small, owner-managed stores.

Reliable Service

As our product is of the highest quality, we understand the importance of reliability in business, so we are dedicated to being responsive and timeous - ensuring that your shelves are always stocked. As with the above – we cherish having personal relationships with other small business owners and their immediate staff.

Environmentally friendly packaging

We are committed to reducing our packaging footprint whereever possible. Our Superior range is plastic-free and all our tea bags are compostable (biodegradable). This is a rarity in industry, as many of our competitors have walked back on this initiative to save cost. It is a value we will not compromise on. Where we do use plastic, it is reusable and/or locally recyclable.

Locally-added Value

Rooibos has a limited growing range, so the key method of growing the industry is to add value as close to source as possible. From the outset, we set about building a brand that using locally sourced inputs rather than trading in bulk. A higher quality product means more value can flow up the chain towards the source, providing much needed jobs.

Explore the difference that Sunbird Rooibos can make for your business today!